Philosophical wonder woman

An article from Mashable related to OKCupid poses the question, is OK Cupid shallow because they match people by attractiveness? The answer is yes - but all online dating is shallow, it can't help but be that way. Sure there are measures designed to match us differently but let's face it, if we're not attracted to the face in the picture we don't really care that we're 100% match do we? How often are we even willing to give a person a chance if we don't find their picture attractive? I was especially guilty of being shallow and hypocritical online more so than I ever would in real life... face to face. Online dating is SO difficult... you have to sort through jerks, random dumb-assery, and be able to separate them from the people who simply don't come across well online. Because we all have different mediums we prefer. Some people are phone people, I like email... some people's personalities can't express all their nuances through email, howev...