I don't recall having seen this site before, and needed to add it to Ava's list of links since she's this month's featured dancer.
Looking through I thought it was all selling merchandise (that's most of it) but there are a lot of great articles too, such as:
In Search of a Better Belly By Jasmin Jahal
I took a workshop with Jasmin years back and was really impressed with her immense knowledge about bellydance culture, history, technique, fitness, etc. So I plan on coming back to this site for more research and will need to add it to shimmygoddess (which also needs a total redesign, le sigh).